How fashion and beauty brands succeed and fail at creating a personalized customer experience – Glossy

How fashion and beauty brands succeed and fail at creating a personalized customer experience
Glossy
One of the biggest mistakes a fashion retailer can make these days is confusing retention and loyalty. Both are important, but according to Cassie Young from Sailthru, a software company that helps retailers with their omnichannel business models

Source: googole fashion

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