Jesse grew tired of school and the football coach constantly harassing him, so he concocted a plan. First he would steal the keys to his uncle’s Camaro and drive to Baja, from where he planned to launch a revolutionary new consciousness movement that would bring peace to mankind. How would his followers recognize Jesse? He vowed on that fateful first day of freedom that he would never take off his Oakley Polarized Holbrook Sunglasses.
Oakley was created for world-class athletes, those who see the limits of possibility as just another challenge. Their dedication drives the brand to look beyond the conventional ideas of industry standards. It’s in Oakley’s DNA to identify problems, create inventions, and wrap those inventions in art. And simply to make things better than anyone thought possible. Decades of Oakley innovation have been awarded more than 540 patents that elevate physics to the level of art. Technologies transcend sports to enhance the lives of consumers, and more than 110 countries now enjoy a full array of market-leading products including premium sunglasses, goggles, prescription eyewear, apparel, footwear and accessories. These products represent Oakley’s commitment to excellence – a passion that redefines what is possible for those who defy their own limits.
The Iconic Oakley Holbrook
With his brother Jesse acting as his creative director, snowboarding superstar Shaun White worked closely with Oakley during the creation of Holbrook. Together they went back to vintage styles like the original Oakley Frogskins® then set out to distill their own vision of American cool. Holbrook is a timeless classic that echoes the screen heroes from the 1940s, 50s and 60s, the icons who inspired youth with their own brand of defiance. Who was the legend? He was sometimes a loner and sometimes a leader, an everyman who lived by a code, stood up for what was right and did what needed to be done. You wouldn’t call him a man’s man because that macho crap meant nothing to him. What you saw was what you got, including dust from the open road and a look that said he might be gone tomorrow because nothing could hold him.
The name “Holbrook” came from a similar inspiration. Holbrook is a small town found along historic Route 66 in Arizona that sits on the outskirts of the painted desert and the petrified forest. It’s a classic western badland that epitomizes a spirit of exploration and adventure found in those traveling along Highway 66 in the 50’s and 60’s.
Metal bolts and icons highlight the stress-resistant O Matter® frame, a comfortably lightweight design with pure Plutonite® lenses that filter out every ray of UV. Optical precision and impact resistance meet ANSI Z87.1 standards to give you superior clarity and protection. Multiple lens/frame combinations are available. Choose one with Oakley HDPolarized lenses for filtering that cuts more than 99% of reflected glare. The versions that come with Iridium® lens coating reduce even more glare while balancing light transmission.
- Optimized peripheral vision and side protection of 6 base lens curvature
- Optical precision and impact resistance meet or exceed Z87.1 optical and basic impact standards
- UV protection of Plutonite® lens material that filters out 100% of UVA/ UVB/ UVC & harmful blue light up to 400nm
- Durability and all-day comfort of lightweight, stress-resistant O Matter® frame material
- Comfort and performance of Three-Point Fit that holds lenses in precise optical alignment
- Metal bolt accents in front frame
- Metal icon accents
Holbrook HDO is a combination of technologies and patented innovations that give you clearer, sharper, and more accurate vision. HDO virtually eliminates distortion common in high-wrapped sunglasses.
Holbrook Plutonite filters out 100% of UVA, UVB, UVC, and harmful blue light up to 400nm.
Holbrook lenses are tested under extreme circumstances to guarantee superior portection against objects at varying speeds that no other lens offers.
Oakley has sought out the best materials to design and engineer all frames to provide the ultimate in performance, comfort, and design.