African fashion boutiques are going global on Instagram and WhatsApp – Quartz


Quartz

African fashion boutiques are going global on Instagram and WhatsApp
Quartz
“Stumbling on a beautiful fashion item, then reaching out directly on WhatsApp is much stronger than browsing an e-commerce website.” WhatsApp is the most popular messaging platform in Africa, and is a gateway to the online world for many. Despite the …

Source: googole fashion

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