To Keep Old Growth out of New Shirts, Fashion Turns to Technology – Bloomberg


Bloomberg

To Keep Old Growth out of New Shirts, Fashion Turns to Technology
Bloomberg
No one dies for fashion in greater numbers than, it turns out, the trees. More than 150 million are cleared every year, shipped around the world, then pulped and processed into viscose—a.k.a. rayon, the cheap, silk-ish fabric most mass-market brands

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Source: googole fashion

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